"Stop this yelling and screaming about what's your Facebook strategy [...] make absolutely certain that you have a great product or service. Make absolutely certain that you have great customer service. Those are the first two rules of so-called advertising in this world. If you don't have those, don't pay any money to anyone to do anything."

- Rishad Tobaccowala (Chief Strategy & Innovation Officer at Vivaki), from What Would Google Do? by Jeff Jarvis