An ingenious approach to online advertising over at Solve Media. Instead of having to type out those Captchas, you reproduce a strapline from an ad instead. Ad copywriters rejoice! Ye shall be read, and recalled. Obligatory illustration-based video follows.

Online advertising really is a platform game. By that I mean, the people owning the platforms, like the Solve Media guys, are the ones holding the real value.

The above might prove to be a gimmick. But right now this is looking a lot better than an interruption-model leaderboard ad splattered across article template pages. Oh, and there's the 40% recall rate for people who typed in the ad phrase.

Found via the WSJ.