Ok, so I am comparing a media presentation with an insights presentation (so perhaps this is my response to data deluge).

However, all I am saying is, more thought & analysis please:

And less 'data set against an epic soundtrack' please:

Will Self uses the phase 'paradigms of imaginative experience' within about 10 seconds of the start of this thought piece (which is one of four). But don't let that put you off (he mentions Buffy later). This is the good stuff. It's interesting that Self suggests the web is fragmenting, rather than unifying, which opposes the view which evangelists tend towards.

I also love his note: "people upload their imagination to the web". That to me seems very true (for reference, please login to Facebook).

As an aside, this kind of commission is a clever, appropriate approach to promotion for the English National Opera's production of Two Boys.